The American Association of Diabetes Educators (AADE) contracted Flipside to develop a media-rich online education tool to provide diabetes information to users. The ABCs of Diabetes Education (ABCDE) is divided into a number of modules, with each module containing live-action video, an extensive educational presentation, an interactive case study discussion, quizzes related to the educational content, and downloadable resources. All video was shot by Flipside on-location at a local hospital with selected actors. Post production, editing, and voiceover recording was done at Flipside's studio. The content was produced in Adobe Flash format, and incorporated into a SCORM 2004 conformant web infrastructure.